MAXIMISING THE IMPACT OF YOUR EMAIL MARKETING
Email marketing has the potential to be a highly effective tool, however, it is frequently not used effectively. The key to success is to use automated emails on a large scale and make sure the messaging is on point - a customer-centric approach is the best way to go.
EMAIL MARKETING CAN BE SEEN AS THE SECOND STAGE OF THE CONVERSION FUNNEL – ENGAGEMENT.
Our Enterprise Email Automation service provides everything you need for email marketing, including consultation, set up, and the fine tuning of your email marketing software. We’ll get you set up for success and then hand over the reins.
WHAT WE DO
EMAIL AUTOMATION CAN BE USED IN DIFFERENT WAYS. SOME COMPANIES USE IT TO GENERATE LEADS, WHILE OTHERS, TO PROMOTE NEW OFFERINGS.
If you want to engage with an untapped and growing audience, generate new leads, or keep customers or subscribers up to date, email automation can help you.
LEAD GENERATION
Inbound phone calls, pop up boxes and customer data all contribute to forming leads. It’s essential to ensure data retention is timed and precise.
DATABASE CREATION
Lead segmentation ensures your contacts are grouped by intent, meaning you will be engaging effectively.
DESIGN CONSULTATION
Our award-winning designers work with you to deliver universal templates that fit with your brand identity.
CONTENT COPYWRITING
Inbound phone calls, pop up boxes and customer data all contribute to forming leads. It’s essential to ensure data retention is timed and precise.
RESULTS & NURTURING
Lead segmentation ensures your contacts are grouped by intent, meaning you will be engaging effectively.
An example of email marketing automation is a lead nurture workflow, which can be used to generate leads. This workflow sends specific emails to a contact who has submitted a ‘contact us’ form. The type of email they receive will depend on their activity and engagement.
It also sends follow-up emails to the sales team and can be retired once the contact books an appointment.
Email automation can also be used for Google reviews, cross merchandising, up-selling, and abandoned basket notifications. The more contacts you have and the more you have to shout about, the more likely you are to create workflows that evolve with user intervention.
HOW WE DO IT
Email automation can be used in different ways. Some companies use it to generate leads, while others use it to promote new offerings. If you want to engage with an untapped and growing audience, generate new leads, or keep customers or subscribers up to date, email automation can help you.
Lead generation
Inbound phone calls, pop up boxes and customer data all contribute to forming leads. It’s essential to ensure data retention is timed and precise.
Database creation
Lead segmentation ensures your contacts are grouped by intent, meaning you will be engaging effectively.
Content copywriting
Our talented copywriters can cut through the noise to create words that have power.
Results and nurturing
No more over engineering – precisely planned campaigns allow for precise reports. Actionable insights are the key to success.