Faqs

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

We offer support to all our customers from the start of their project until the very end with regulator updates and progress reports.

What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals.

Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organisational and personal. By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc.

Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company. The reality is that marketers often expect to pay way more than creators charge for various content assets

There’s no guaranteed formula. But no matter the industry, you can increase your chances if your content (1) presents a unique story, idea, or dataset (2) in a way that directly addresses a pain point or creates an emotional response in your core audience and (3) in an engaging format. And that’s not enough. You have to promote the heck out of it.

The short answer is that people in charge lacked a basic understanding of SEO. A slightly longer answer is they didn’t do link building and outreach, or perhaps they didn’t produce content that was “linkworthy” in the first place.

The question hints at where marketing is heading overall. A synonym for traffic is “visitors,” which by definition are people who leave. Today’s best content marketers develop audiences. They focus on subscribers, not visitors; time spent, not views; holding attention, not merely acquiring it.

Traffic = People who visit your website

Audience = People who regularly look forward to consume your content

Your goal should always be to drive traffic to your content, so you can build an audience.

The way society consumes content has changed. We can no longer expect users to simply scroll and consume text-heavy, dull, static content placed in front of them. Neuroscience points to a solution: interactive content is shown to awaken the brain and result in increased content memorability. It will power the future of storytelling.

It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. I point out that content marketing ROI is higher than the average marketing ROI in every place.